Social Media & Marketing Tools for Non-Profits

Plan, schedule, and publish your posts efficiently with free or freemium platforms.  

Buffer allows one user to manage up to three profiles with 10 scheduled posts per profile, across Instagram, Facebook, X, Pinterest, and LinkedIn. 

Later supports six profiles and combines scheduling with content planning for Instagram, Facebook, X, Pinterest, TikTok, and LinkedIn. 

Hootsuite manages Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest, with up to five posts scheduled at once. 

Planable lets small teams collaborate on content approval, scheduling, and visual planning across multiple platforms. 

Loomly supports up to two profiles and offers content suggestions alongside scheduling tools. 

These platforms help small teams stay organised, post consistently, and engage audiences without needing extra staff or complex systems.  

Stay consistent and organised across all your social channels with free content planning templates. 

The Numidia Template is simple and customisable for any platform. 

Hootsuite’s Template includes fields for title, author, topic, deadline, publish time, and notes — ideal for Facebook, Instagram, X, LinkedIn, and TikTok. 

HubSpot’s Template offers a structured multi-tab approach covering daily posts, monthly campaigns, and platform-specific calendars. 

Backlinko’s Template, available in Excel or Google Sheets, provides a monthly view and workflow tracker.

Using these templates helps small organisations create a consistent voice, plan campaigns in advance, and reduce last-minute stress while improving teamwork and content quality across social platforms. 

Create compelling visuals, strengthen your brand, and track performance with accessible tools. 

Unsplash, Pexels, and Pixabay offer free stock photos and videos for social media, newsletters, and presentations. 

Coolors.co helps generate colour palettes for cohesive branding, while Google Fonts and FontJoy provide free typeface pairings that reflect your identity. 

Kapwing lets you edit videos and create GIFs, and Lumen5 turns blog posts or reports into short, engaging social videos. 

Typeform and Google Forms support surveys and feedback collection. 

Google Analytics and Search Console monitor performance, and Bitly tracks shortened links. 

HubSpot Free offers email marketing, forms, CRM, and basic analytics to manage campaigns and track engagement. 

Together, these tools help you look professional, improve communication, and measure your impact online — all at no cost.