New communications strategy transforms social enterprise
background
what we did
what we did
The Quest Collective C.I.C is a social enterprise with the intention of transforming the relationships gay, bi and queer men have with themselves, others and the world they inhabit, through a range of personal development initiatives and events.
The Quest Collective was co-founded by Darren Brady and Adé Adeniji.
Darren and Adé needed our help to increase the Quest’s social media engagement, partnerships and the number of people taking part in their programmes.
what we did
what we did
what we did
Numidia conducted a social media audit of their social media channels before improving their social media strategy. This approach enabled us to think of the right messaging, to target the right audience and organisations to grow the Quest’s presence online.
We also created a range of engaging content such as videos and audiograms. Ade and Darren were interviewed as part of a podcast for Consortium, the largest network of LGBT+ groups and organisations in the UK.
Numidia researched, identified and reached out to 400+ potential partners, such as corporates, counselling, wellbeing and LGBTQ+ organisations. Our work helped the Quest Collective increase the number of new relationships and signups by 53%.
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